The Candy Wrapper Museum

Sky Bar, there’s a thrill in the sky for you!

In 1938 Necco introduced Sky Bar with great fanfare. It was innovative—a new kind of chocolate bar with “four delicious flavors in one bar”: English toffee, honey nougat, French parfait, and peanut butter whip. How better to promote this modern bar than with skywriting, described at that time as “the spectacular and daredevil feat of modern advertising”? Twice a week pilot Andy Stinis flew over the Boston area writing “Sky Bar 5c” in letters one mile high and letters from first to last spanning ten miles.

Sky Bar was the flagship bar of Necco’s “Sky-Line” of candies which included Sky Pepps (a roll of bite-size peppermint creams, sealed in semi-sweet chocolate) and Sky Toffee (a roll of bite-size pieces of creamy butter toffee, sealed in milk chocolate), similar to Mackintosh’s Rolo, which Necco later sold.

NECCO Sky Bar 2019

A direct competitor to Sky Bar was the Seven Up Bar, first made by Minnesota’s Trudeau Candies, then later made by Pearson’s when they acquired Trudeau in 1951. The Seven Up Bar had seven chambers of unique fillings, thus topping Necco’s achievement of four, but the number of fillings doesn’t seem to have truly been a differentiator. There were huge Sky Bar fans and huge Seven Up fans. If you ask me, both were delicious.


	Necco Home Necco Wafers More Necco Wafers Canada Mints Sky Bar Rolo and Drums Caramel Roll Return to Classics	Sky Bar, there’s a thrill in the sky for you! In 1938 Necco introduced Sky Bar with great fanfare. It was innovative—a new kind of chocolate bar with “four delicious flavors in one bar”: English toffee, honey nougat, French parfait, and peanut butter whip. How better to promote this modern bar than with skywriting, described at that time as “the spectacular and daredevil feat of modern advertising”? Twice a week pilot Andy Stinis flew over the Boston area writing “Sky Bar 5c” in letters one mile high and letters from first to last spanning ten miles. Sky Bar was the flagship bar of Necco’s “Sky-Line” of candies which included Sky Pepps (a roll of bite-size peppermint creams, sealed in semi-sweet chocolate) and Sky Toffee (a roll of bite-size pieces of creamy butter toffee, sealed in milk chocolate), similar to Mackintosh’s Rolo, which Necco later sold. A direct competitor to Sky Bar was the Seven Up Bar, first made by Minnesota’s Trudeau Candies, then later made by Pearson’s when they acquired Trudeau in 1951. The Seven Up Bar had seven chambers of unique fillings, thus topping Necco’s achievement of four, but the number of fillings doesn’t seem to have truly been a differentiator. There were huge Sky Bar fans and huge Seven Up fans. If you ask me, both were delicious.