I always thought Valentine's Day was about romantic love, unless you're a kid, and then it's just about goofy fun and friendship. So to give a "best friend" Valentine candy bar to someone just seems depressing and pathetic to me. This doesn't appear to be a gift for kids to give to other kids; in fact, it might even most commonly wind up being something eaten alone. The fact that Kit Kat doesn't even make a traditional romantic Valentine's chocolate bar seems like a sad commentary on the lack of love being passed around these days.
