It used to be a popular trend to refer to the energy-boosting qualities of sugar. Here's a bar brought back from Belgium by Jeff Lacey that has endured over time with a great, catchy name that promises you a productive day.
This is an example of where the candy manufacturer actually improved upon the wrapper over time, a rare instance indeed. I got the Zip Jr. bar a long time ago, I believe in the 80s. The balloony font used on it does not compare to the sharp, "zippy" font on the new wrapper. I also like the brighter shade of brown. Zip is a tasty candy bar too. Zip rules!