It's Christmas, 70s-style. This is the kind of wrapper I like to see. Looks like something grandmas and kids can agree upon. No gimmicks, no edge, no 3D renderings... just a Christmas tree and some stars.
No, this candy isn't actually coated in lights... it just comes from a time when all people needed to know was that something "light" had been applied to the marshmallow candy, and that sounded tasty enough.