Here we have Hershey's Cupid, an idea that sounds fine on the surface, but strangely doesn't work. The older one had a traditional Cupid on the wrapper and embossed on the chocolate. It's hard to put a finger on it, but somehow this Cupid just wasn't very endearing.
Apparently the folks at Hershey's thought so, too, so they came up with this updated Cupid, who looks like some strange, short guy at a swinger's party... someone the good-looking chicks would be trying to avoid. Maybe the humorous approach is the best, but I don't really care for this one either. Maybe it's time for Cupid to go into retirement? The chocolate inside was embossed with the original angel, so maybe Hershey is still riding the fence on this whole concept.