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 Classic Candy tells the story of America's history of candy from the "golden age" when candy was made and sold at the peak of American ingenuity, creativity, and enthusiasm. There were Baffle Bars, Purple Cows, Pom Poms, Cosmic Candy, and Bleeps. Kids peddled candy door-to-door, barnstorming pilots dropped candy on the American public, and smartly-dressed young women served up custom bags of treats at glamorous department store candy counters. Celebrity candy endorsements were all rage, with famous personalities ranging from Ozzie and Harriet to The Beatles to Clara Peller, the "Where's the Beef" lady.
Was the Baby Ruth bar the first successful attempt at guerilla marketing? Was Bubble Yum really made of spider eggs? Did Life Cereal's "Mikey"'s stomach explode from eating Pop Rocks? Learn the answers to these questions and more in "Classic Candy: America's Favorite Sweets, 1950-80". |
During the golden
age, names of
candy
manufacturers
such as Holloway,
Luden’s,
and
Nabisco
were as
commonplace at
candy counters as
Hershey and Mars.
Four candy
bars popular
throughout the
golden age:
Clark’s Zagnut,
Mars’ 3
Musketeers,
Hollywood’s
Zero, and Ward-
Johnson’s peanut
caramel fudge
Oh Henry!
Store display of
another sweet and
tart sugary candy
of the 1980s,
Bleeps, by Swell.
A package of
Sunline’s Bottle
Caps from the
1970s
The candy
came in soda pop
flavors like lemon
lime and root beer.
Classic Ferrara
Pan candy from
the 1970s.
Alexander the
Grape is now
known as
Grapehead.
An array of vintage
candy vices:
bubblegum cigars,
candy cigarettes,
matchbooks with
covers advertising
candy, and a
Stuckey’s ashtray.
Chocolate Easter
eggs from Fanny
Farmer,Whitman’s,
Falcon, and Martha
May mingle with
jellybeans and
plastic candy
containers enjoyed
by children at Easter.
A sampling of
the many Mr.T
licensed products,
including Mr.T
Gold Chain bubble
gum
One could
wear the “chains”
of gum around
one’s neck.
Continue to The Candy Wrapper Museum